Hooey. On top of the fact that they don't describe what "disappear" means (they include T-Mobile, Blockbuster, Dollar Thrifty as past successes, yet they're all still around, even if Blockbuster isn't doing all that week and Dollar/Thrifty was bought by Hertz).The 10 brands that will disappear in 2012: http://247wallst.com/2011/06/22/247-wall-st-ten-brands-that-will-disappear-in-2012/ - Sony Pictures - Now the only valuable part of Sony - A&W - Got sold, but still has 1200 locations - Saab - Big trouble and bankruptcy - American Apparel - Successfully raised $206M in April 2013, stock has doubled since the article came out. - Sears - The company has problems, but still has more than 2000 locations, > $22B in revenue, and a $5B market cap. - Sony Ericsson - Yes, problems; Sony bought out Ericsson in the partnership. Under 2% market share in phones. - Kellogg's Corn Pops - #12 of top 43 cereal brands in share of shelf space, according to cerealfacts.org (#10 in advertising) - MySpace - Sold for a big loss by News Corp in late 2011, still declining in 2013, down to 10M monthly uniques. - Soap Opera Digest - Still publishing, audience is still declining - Nokia - Struggling, but still a force in feature phones (#2 in global market share for mobile phones, #1 in non-smartphones).So, 10 brands, and the only brand to actually disappear was Sony/Ericsson, with Saab also in big trouble. Myspace is on the same trend it was at the time, so not a lot of insight there. Everything else is wrong or very wrong: the companies stayed flat or succeeded & grew. I think you could throw darts at a list of companies with known problems and have at least that much success.Their assessment of their performance was much more rosy. Don't buy the hype.
here in the future we appreciate your reading and welcome your comments ...
at this very moment you live in the future of the past. so ... what's it like?