Ten Brands That Will Disappear in 2014


1 comment:

  1. Hooey. On top of the fact that they don't describe what "disappear" means (they include T-Mobile, Blockbuster, Dollar Thrifty as past successes, yet they're all still around, even if Blockbuster isn't doing all that week and Dollar/Thrifty was bought by Hertz).

    The 10 brands that will disappear in 2012: http://247wallst.com/2011/06/22/247-wall-st-ten-brands-that-will-disappear-in-2012/
    - Sony Pictures - Now the only valuable part of Sony
    - A&W - Got sold, but still has 1200 locations
    - Saab - Big trouble and bankruptcy
    - American Apparel - Successfully raised $206M in April 2013, stock has doubled since the article came out.
    - Sears - The company has problems, but still has more than 2000 locations, > $22B in revenue, and a $5B market cap.
    - Sony Ericsson - Yes, problems; Sony bought out Ericsson in the partnership. Under 2% market share in phones.
    - Kellogg's Corn Pops - #12 of top 43 cereal brands in share of shelf space, according to cerealfacts.org (#10 in advertising)
    - MySpace - Sold for a big loss by News Corp in late 2011, still declining in 2013, down to 10M monthly uniques.
    - Soap Opera Digest - Still publishing, audience is still declining
    - Nokia - Struggling, but still a force in feature phones (#2 in global market share for mobile phones, #1 in non-smartphones).

    So, 10 brands, and the only brand to actually disappear was Sony/Ericsson, with Saab also in big trouble. Myspace is on the same trend it was at the time, so not a lot of insight there. Everything else is wrong or very wrong: the companies stayed flat or succeeded & grew. I think you could throw darts at a list of companies with known problems and have at least that much success.

    Their assessment of their performance was much more rosy. Don't buy the hype.


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